{"id":24655,"date":"2021-04-08T09:32:43","date_gmt":"2021-04-08T08:32:43","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=24655"},"modified":"2024-08-15T10:47:04","modified_gmt":"2024-08-15T09:47:04","slug":"reason-for-optimism","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/reason-for-optimism.html","title":{"rendered":"Reason for Optimism"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]The number of vaccines going into people&#8217;s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic.<\/p>\n<p>Many retailers are using direct mail to get customers back into their business. <a href=\"https:\/\/maps.locr.com\/en\/blog\/whitepaper\/locr-white-paper-the-power-of-maps.html\">But research shows<\/a> that not just any direct mail will do.<\/p>\n<p>When creating direct mail for your retail customers, adding the value of location is the best way to boost engagement &#8211; and results. When people can see the route they would take to visit a place, they are more likely to make the trip.<\/p>\n<p>Read our case study on how a direct mail that used personalized geomarketing generated a 63 percent higher response rate than direct mail without geomarketing.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1617869737374{padding-top: -50px !important;padding-right: -150px !important;}&#8221;][vc_single_image image=&#8221;23761&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1617870331362{margin-top: -25px !important;margin-right: -120px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1617870306000{padding-top: 15px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"text-transform: uppercase; letter-spacing: 5px;\">Case Study Download<\/span><\/h1>\n<p>[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24662-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24662\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/24655#wpcf7-f24662-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24662\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24662-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your E-Mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the Case Study\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text css=&#8221;.vc_custom_1617867917523{padding-top: 15px !important;}&#8221;]<\/p>\n<div class=\"strokeme\">\n<p style=\"font-size: 8pt; line-height: 9pt;\">*marks required field<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\">We will not share your contact information or personal data with any third parties. For further information please see our <a href=\"http:\/\/maps.locr.com\/en\/data-protection\"><u>privacy policy<\/u><\/a>.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]The number of vaccines going into people&#8217;s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their&hellip;<\/p>\n","protected":false},"author":6,"featured_media":24665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-24655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many retailers are using direct mail to get customers back into their business. 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