{"id":24669,"date":"2021-04-08T09:55:47","date_gmt":"2021-04-08T08:55:47","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=24669"},"modified":"2024-08-15T10:46:56","modified_gmt":"2024-08-15T09:46:56","slug":"locr-case-study-de-bradelei","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/case-study\/locr-case-study-de-bradelei.html","title":{"rendered":"locr Case Study De Bradelei"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -o-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -ms-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: linear-gradient(top,#FF7300 15%,#FFA459 100%);&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1659449134004{padding-top: 15% !important;padding-bottom: 5% !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h2 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">locr CASE STUDY:<\/span><\/h2>\n<h1 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">De Bradelei<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ff7300&#8243; css=&#8221;.vc_custom_1659445013942{padding-bottom: 35px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Reconnecting With Lapsed Customers<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div>\n<h3><span lang=\"EN-US\">Objectives<\/span><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<h3><span lang=\"EN-US\">Strategy<\/span><span style=\"font-size: 14px;\">\u00a0<\/span><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage a direct marketing campaign using personalized maps to show recipients the location of their nearest store and the route to drive there.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">In order to test the effectiveness of geomarketing for retail traffic generation EDWPS ran the campaign as a controlled A\/B test with and without the geomarketing components.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">De Bradelei selected 10,000 lapsed customers from their database. The audience was incentivized with an identical offer package including a prize draw, a discount on selected brands, and a free cup of tea or coffee in-store. For the A\/B test, 5,000 recipients were randomly allocated a mailer design with personalized maps and 5,000 received one without any geomarketing content. The mailer was a large postcard with a unique recipient reference number which had to be presented in-store.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1612946903585{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-right: 45px !important;padding-bottom: 35px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_single_image image=&#8221;24673&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;24672&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Results<\/h3>\n<ul>\n<li>The response rate of recipients with the personalized maps mailer was 63% higher than those without the geomarketing content.<\/li>\n<li>Sales increased by over 14% for the same period in the previous year.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Roundup<\/h3>\n<p>This campaign achieved its objectives for De Bradelei and EDWPS, because it was carefully planned and had a straightforward purpose. The A\/B test offered conclusive proof that geomarketing techniques are highly effective in driving traffic to retail locations.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Download the full Case Study now!<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24671&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24662-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24662\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/24669#wpcf7-f24662-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24662\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24662-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your E-Mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the Case Study\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\">*marks required field<br \/>\nWe will not share your contact information or personal data with any third parties. For further information please see our <a href=\"https:\/\/maps.locr.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">privacy policy.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: 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