{"id":24979,"date":"2021-05-21T12:32:55","date_gmt":"2021-05-21T11:32:55","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=24979"},"modified":"2024-08-15T10:46:16","modified_gmt":"2024-08-15T09:46:16","slug":"locr-case-study-university-of-chicago-medicine","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/case-study\/locr-case-study-university-of-chicago-medicine.html","title":{"rendered":"locr Case Study University Of Chicago Medicine"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -o-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -ms-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: linear-gradient(top,#FF7300 15%,#FFA459 100%);&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1659449134004{padding-top: 15% !important;padding-bottom: 5% !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h2 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">locr CASE STUDY:<\/span><\/h2>\n<h1 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">University Of Chicago Medicine<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ff7300&#8243; css=&#8221;.vc_custom_1659445013942{padding-bottom: 35px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">New Patient Recruitment<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div>\n<h3><span lang=\"EN-GB\">Objectives<\/span><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-GB\">The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-GB\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<h3><span lang=\"EN-GB\">Strategy<\/span><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-GB\">The overal campaign message was: \u201c<i>You don&#8217;t have to drive to Chicago for adult or children\u2019s orthopaedics \u2013 world class care is right here, close by\u201d<\/i>.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-GB\">The UC marketers engaged service provider, Rider Dickerson, to create and send a mailing to 11,000 recipients based on their financial, location and active lifestyle demographics. Each digitally printed mailer included a locr personalized map showing the recipient exactly where the facility was and the route from his or her home . A tailored headline and copy provided the distance in minutes to the clinic.<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1612946903585{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-right: 45px !important;padding-bottom: 35px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_single_image image=&#8221;24285&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Results<\/h3>\n<p>Crystal Senesac, marketing manager for the University of Chicago Medicine said that year on year:<\/p>\n<ul>\n<li><em>\u201cWe saw a 43% jump in new patient visits which we can attribute directly to this mailer. The clinic also saw increased web activity and call volume during that same period. We were very pleased!\u201d<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Roundup<\/h3>\n<p>Successful outcomes in practice care require getting patients to the right place for the proper care.<\/p>\n<p>That&#8217;s why healthcare markets use personalized maps in their patient communications. These maps are proven to capture attention and provide a fast, easy way for patients to understand how to get from their home to their healthcare professional location.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Download the full Case Study now!<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24317&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24991-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24991\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/24979#wpcf7-f24991-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24991\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24991-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your E-Mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the Case Study\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\">*marks required field<br \/>\nWe will not share your contact information or personal data with any third parties. For further information please see our <a href=\"https:\/\/maps.locr.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">privacy policy.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -o-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -ms-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: linear-gradient(top,#FF7300 15%,#FFA459 100%);&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1659449134004{padding-top: 15% !important;padding-bottom: 5% !important;}&#8221;][vc_column_inner][vc_column_text] locr CASE STUDY: University Of Chicago Medicine [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row&hellip;<\/p>\n","protected":false},"author":6,"featured_media":24317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[138,109,133,139],"class_list":["post-24979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-antalis","tag-germany","tag-manufacturing","tag-printing-and-paper","category-44","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=24979"}],"version-history":[{"count":6,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24979\/revisions"}],"predecessor-version":[{"id":61017,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24979\/revisions\/61017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/24317"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=24979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=24979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=24979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}