{"id":25960,"date":"2021-07-08T10:20:47","date_gmt":"2021-07-08T09:20:47","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=25960"},"modified":"2024-08-15T10:45:22","modified_gmt":"2024-08-15T09:45:22","slug":"mail-matters-more-than-ever","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/mail-matters-more-than-ever.html","title":{"rendered":"Mail Matters More Than Ever"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The pandemic forced many marketers to take a new look at how they reach their target customers. As marketing budgets tightened and consumer’s time at home increased, research done by the Royal Mail shows that many marketers took a new look at direct mail. These marketers found direct mail a financially friendly way to cut through digital burnout and reach consumers at home in isolation.<\/p>\n

Receiving mail was one of the few physical connections we had during the pandemic. As a result, 88 percent of respondents reported paying as much or more attention to mail during the lockdown.<\/p>\n

The Royal Mail research reports that what arrives on our doormat or in our mailbox is inherently trusted. If a business or person has invested time, effort, and money in getting their message across, “It must be worth reading,” according to survey respondents.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Direct Mail Excels<\/h1>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”25963″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The Royal Mail research shows that direct mail’s performance, which was strong before, got even better in critical areas:<\/p>\n