{"id":26898,"date":"2021-11-30T14:56:27","date_gmt":"2021-11-30T13:56:27","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=26898"},"modified":"2024-08-15T10:42:19","modified_gmt":"2024-08-15T09:42:19","slug":"a-market-in-transition-the-year-that-was","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/a-market-in-transition-the-year-that-was.html","title":{"rendered":"A Market in Transition \u2013 The Year That Was"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Ups and downs seem to be part of our new normal. The key to success in markets like these is to hold tight, stay focused, and learn as much as you can.<\/p>\n

Here are three key trends takeaways from the past year \u2013 and what they mean to print and marketing providers.<\/p>\n

\u00a0<\/strong><\/p>\n

A Time of Growth (Eventually)<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”26900″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Research published in Printing Impressions<\/a>\u00a0notes that while the printing industry reported mixed results in Q1, the index of leading indicators — including quote activity, work on hand, production payroll hours, and confidence — shows strong growth in the second quarter and beyond.<\/p>\n

Continued monitoring of these trends is needed, but the overall outlook is positive, which comes as welcome news for providers of all types.<\/p>\n

\u00a0<\/strong><\/p>\n

Growth in Direct Mail<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”26901″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]One of the positive outcomes of the last year and a half has been the growth of printed direct mail. With consumers stuck at home, direct mail gave brands a way to connect with isolated consumers.<\/p>\n

Research done by the Royal Mail<\/a>\u00a0reported that most people looked forward to receiving mail during the pandemic and engaged with the direct mail more than they had previously.<\/p>\n

Based on this success, marketers are increasingly using direct mail as part of their marketing mix into 2022.<\/p>\n

 <\/p>\n

New Market Opportunities in New Markets<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”26902″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The pandemic disrupted many print markets, print and marketing providers looked for new opportunities.<\/p>\n

Many of these providers found that\u00a0retail stores,<\/a>\u00a0healthcare providers,<\/a>\u00a0and\u00a0hospitality<\/a>\u00a0were new markets that could benefit from marketing help as the world moved to a new normal.<\/p>\n

To help you help the clients you serve, locr also prepared a helpful toolkit called\u00a0the locr BACKpack.<\/a>\u00a0The BACKpack is full of ideas, templates, and information that can guide you as you navigate your customers back to success.<\/p>\n

As we wind down 2021, we are grateful for the opportunities that did emerge and look forward to continued growth and new success in 2022.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Ups and downs seem to be part of our new normal. The key to success in markets like these is to hold tight, stay focused, and learn as much as you can. Here are three key trends takeaways from the past year \u2013 and what they mean to print and marketing providers. \u00a0…<\/p>\n","protected":false},"author":6,"featured_media":23571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-26898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/26898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=26898"}],"version-history":[{"count":5,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/26898\/revisions"}],"predecessor-version":[{"id":28474,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/26898\/revisions\/28474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/23571"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=26898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=26898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=26898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}