{"id":27075,"date":"2022-01-13T11:10:01","date_gmt":"2022-01-13T10:10:01","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27075"},"modified":"2024-08-15T10:42:03","modified_gmt":"2024-08-15T09:42:03","slug":"four-direct-mail-trends-for-2022","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/four-direct-mail-trends-for-2022.html","title":{"rendered":"Four Direct Mail Trends for 2022"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]During the pandemic, many marketers took a new look at direct mail. These marketers found that direct mail effectively created interest, engagement and drove customers to online channels.<\/p>\n

Based on that success, research shows\u00a0that direct mail demand will continue to grow in 2022.<\/p>\n

But today’s direct mail is different from that of the past. Here are the top four trends marketers need to know to create direct mail success this year:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Highly Targeted Direct Mail Campaigns<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]As marketers seek to connect with their recipients, the evolution of personalized direct mail will continue into 2022. Marketers will combine technology and data to create direct mail highly personalized to the recipient’s interests and behavior.<\/p>\n

These targeted campaigns are more effective at engaging the prospect – and they can also help marketers reduce costs and improve response rates.[\/vc_column_text][vc_empty_space height=”35px”][vc_column_text]<\/p>\n

Cost Optimization\u00a0<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27092″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Cost optimization is on the minds of direct mail providers. Paper shortages have led to dramatic increases in paper costs. Add the additional postage rates, and you can understand why marketers need to optimize their campaigns.<\/p>\n

To reduce costs, many marketers are finding new ways to use data to refine their mailing lists and finely target prospects. Refining your list in this way saves both printing and mailing costs while improving the ROI of your campaign.[\/vc_column_text]