{"id":27208,"date":"2022-02-14T16:28:42","date_gmt":"2022-02-14T15:28:42","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27208"},"modified":"2024-08-15T10:41:45","modified_gmt":"2024-08-15T09:41:45","slug":"the-power-of-geodata-in-marketing","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/newsroom\/the-power-of-geodata-in-marketing.html","title":{"rendered":"The Power of Geodata in Marketing"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Dscoop Edge Rockies is getting closer, and locr is excited to return to in-person events! After two years of the pandemic, it will be great to meet in person, see familiar faces, and make new contacts.<\/p>\n

This Dscoop event comes at a perfect time, as the industry faces challenges like ongoing COVID restrictions, economic shifts, and resource shortages. But, as we all have learned, challenges can lead to creativity, so having the chance to share ideas and tactics is more important than ever.<\/p>\n

One area of creativity that we have seen is the dramatic increase in the use of direct mail.<\/p>\n

With people stuck at home during the lockdown, and more people working from home, consumers spend much more time on their screens. This digital overload is causing many marketers to turn to direct mail.<\/p>\n

Physical mail provides a break from the screen. It can be touched, providing a more engaging experience. Many marketers found it an effective tool<\/a> resulting in significantly increased response rates.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27214″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Today\u2019s direct mail requirements are different from direct mail of the past. Right now, it is essential to create direct mail campaigns that address the specific needs of your future customer as directly as possible and immediately capture their attention \u2013 personalization is the key.<\/p>\n

Geomarketing, which includes highly personalized maps and various GEOservices, provides an easy, cost-effective way to incorporate that personalization in your direct mail campaign.<\/p>\n

Proximity and accessibility are important factors in direct mail and can reveal areas with the highest potential.<\/p>\n

locr GEOanalytics allows you to segment target audiences by exact distances or travel time, which is a lot more precise than basing segmentation only on zip codes. In addition, GEOanalytics makes it possible to filter out incorrect or doubled addresses.<\/p>\n

GEOanalytics lets you target your campaign to very specific groups, resulting in higher response rates and more sustainable, cost-efficient campaigns.<\/p>\n

locr also provides personalized maps, which give your recipient an image of the shortest or quickest route to your business. Recognizing their home location and familiar neighborhood catches the recipient\u2019s attention and illustrates how close and accessible your promoted services are.<\/p>\n

If you want to find out more, we have our eBook \u201cThe Way Forward for Personalization\u201d with an introduction about geomarketing for you:[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

\u201cThe Way Forward for Personalization\u201d<\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”20786″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/3″]\n

\n

<\/p>

    <\/ul><\/div>\n
    \n
    \n<\/fieldset>\n\n\t\n\t\t\n\t\t\t
    \n\t\t\t\t

    <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t

    		\n\t\t\t\t

    <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\t\n\t\t\n\t\t\t
    \n\t\t\t\t

    <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\t\n\t\t\n\t\t\t
    \n\t\t\t\t

    <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n

    \n<\/p>

    <\/div>\n<\/form>\n<\/div>\n[\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

    See locr at Dscoop!<\/strong><\/h2>\n

    At long last, locr is back in person!<\/p>\n

    At the upcoming Dscoop event, we’ll showcase solutions that help our printers get \u2013 and keep their client’s businesses prospering under challenging times.<\/p>\n

    We’ll also be hosting a presentation called:[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

    Using the Power of GeoMarketing to Improve Your Direct Mail Results.\u00a0<\/strong><\/h2>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27209″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]In this 30-minute session, you’ll learn the science behind effective direct mail. We’ll talk about how to use personalized maps and geoinformation to boost engagement, generate higher response rates, and improve the ROI on the direct mail you create for your clients.<\/p>\n

    The presentation will be held on Monday, March 7th at 3 PM. Stop by our stand 401<\/strong> at any time and talk to us about your projects!<\/p>\n

    Contact us now to schedule an appointment:[\/vc_column_text]\n

    \n

    <\/p>

      <\/ul><\/div>\n\n
      \n<\/fieldset>\n\n\t\n\t\t\n\t\t\t
      \n\t\t\t\t

      <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t

      		\n\t\t\t\t

      <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\t\n\t\t\n\t\t\t
      \n\t\t\t\t

      <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t

      		\n\t\t\t\t

      <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\t\n\t\t\n\t\t\t
      \n\t\t\t\t

      <\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\t\n\t\t\n\t\t\t
      \n\t\t\t\t