{"id":27341,"date":"2022-03-14T14:17:38","date_gmt":"2022-03-14T13:17:38","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27341"},"modified":"2024-10-10T08:20:42","modified_gmt":"2024-10-10T07:20:42","slug":"top-five-reasons-why-pandemic-adopters-continue-to-embrace-direct-mail","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/top-five-reasons-why-pandemic-adopters-continue-to-embrace-direct-mail.html","title":{"rendered":"Top Five Reasons Why Pandemic Adopters Continue to Embrace Direct Mail"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

1. The Power of Connection<\/h1>\n

During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home.<\/p>\n

Now, as the impact of the pandemic eases, marketers are still using direct mail to reach consumers. Analysts predict that direct mail will grow by 1.5 percent in 2022.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27342″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

2. People Are Still Working from Home<\/h1>\n

While many employees have gone back to offices, there are still a significant number of people working at home. And in some cases, this change in work location will be permanent.<\/p>\n

Freelance platform Upwork estimates that by 2025, 22 percent<\/a> of the US workforce will work remotely.<\/p>\n

More people working at home means people will still be paying attention to their mailbox \u2013 resulting in higher open rates and response rates.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27343″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

3. Science<\/h1>\n

Over 60 percent of participants in a research study could remember personalized and creative direct mail campaigns \u2013 and the brands they promoted \u2013 much longer than online communications. Memory translates to engagement and, ultimately, action.<\/p>\n

Read our most recent eBook,\u00a0The Science of Direct Mail<\/a>\u00a0to learn more about why we connect with direct mail \u2013 and how you can create these types of connections.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27344″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

4. Lessons on Technology<\/h1>\n

During the pandemic, many companies invested in data or technology to enhance the impact of their direct mail campaigns.<\/p>\n

The results were impressive, and today, many companies are building on the lessons learned, using technology to streamline their mailing lists and bring in new personalized elements.<\/p>\n

Read how\u00a0locr\u2019s geomarketing technology<\/a>\u00a0enables you to segment and personalize your direct mail easily.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”27345″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

5. The Results<\/h1>\n

According to Postcard Marketing and Direct Mail Platform\u00a0Postary, the average response rate of direct mail is around 2.7 – 4.4 percent. On the other hand, email has a response rate of approximately 0.6 percent.<\/p>\n

While the cost of producing direct mail is higher than email, the average return on investment on email is much higher – about $4.00.<\/p>\n

Whether you are continuing to build your direct mail strategy or are just starting, locr maps and GEOservices can help you create direct mail that makes an impact. Visit us at\u00a0www.locr.com<\/a>, or email us at info@locr for more information.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text] 1. The Power of Connection During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home. Now, as the impact of the pandemic eases, marketers are still using direct mail…<\/p>\n","protected":false},"author":6,"featured_media":27346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-27341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=27341"}],"version-history":[{"count":2,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27341\/revisions"}],"predecessor-version":[{"id":71934,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27341\/revisions\/71934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/27346"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=27341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=27341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=27341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}