{"id":27636,"date":"2022-05-11T14:56:13","date_gmt":"2022-05-11T13:56:13","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27636"},"modified":"2024-08-15T10:40:24","modified_gmt":"2024-08-15T09:40:24","slug":"location-matters-as-fuel-costs-rise","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/location-matters-as-fuel-costs-rise.html","title":{"rendered":"Location Matters as Fuel Costs Rise"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Anyone who owns a non-electric car knows that fuel prices are up \u2013 a lot. Record high fuel costs have many Americans rethinking where they go and how they get there.<\/p>\n

A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits or lifestyle due to the cost of gas. Some of their strategies include driving less, cutting back on shopping and dining out, and more carpooling.<\/p>\n

How much these drives choose to cut back remains to be seen. But one thing is clear: consumers today are more concerned about how much and how far they are driving.[\/vc_column_text][vc_column_text]<\/p>\n

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The Value of Location<\/b><\/b><\/h1>\n<\/div>\n

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With many consumers rethinking their time in the car, marketers need to take steps now to get \u2013 and keep \u2013 customers coming back. And that means highlighting the value of location.<\/p>\n

A restaurant<\/a>, for example, could do a direct mail to prospects within walking distance of their location. The postcard could highlight that their location is \u201conly a short walk away\u201d and provide a map that details the walk.<\/p>\n

Retail<\/a>\u00a0is another example of a market that can promote the value of location. For example, a group of retail stores in the same geographic location could work together to create a direct mail that supports the \u201cone-stop\u201d shopping for all their needs. In this case, a map can be used to detail all the available shops in one geographic location.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”27686″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”http:\/\/5ks5.mjt.lu\/nl2\/5ks5\/mi48o.html?hl=de”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”27642″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”http:\/\/5ks5.mjt.lu\/nl2\/5ks5\/mi48o.html?hl=de”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]And, with more people taking public transportation, marketers of all types can show how their location is easily accessible from train stations and bus stops.<\/p>\n

Higher fuel prices are going to be with us for a while. But creative thinking \u2013 combined with the value of location \u2013 ensures the businesses can still thrive[\/vc_column_text][vc_column_text]<\/p>\n

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Learn more!<\/b><\/h1>\n<\/div>\n

[\/vc_column_text][vc_column_text]To learn more about the value of location in marketing campaigns, download our White Paper: \u201cHow Personalized Maps Add Value to Your Direct Mail,\u201d<\/a> or email us at info@locr.com<\/a>.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”12375″ img_size=”full”][\/vc_column][vc_column width=”2\/3″]\n

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    [vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Anyone who owns a non-electric car knows that fuel prices are up \u2013 a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their…<\/p>\n","protected":false},"author":6,"featured_media":27638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-27636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=27636"}],"version-history":[{"count":10,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27636\/revisions"}],"predecessor-version":[{"id":27690,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27636\/revisions\/27690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/27638"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=27636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=27636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=27636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}