{"id":27868,"date":"2022-06-13T09:56:13","date_gmt":"2022-06-13T08:56:13","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27868"},"modified":"2024-08-15T10:39:40","modified_gmt":"2024-08-15T09:39:40","slug":"capturing-opportunity-with-summer-travelers","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/capturing-opportunity-with-summer-travelers.html","title":{"rendered":"Capturing Opportunity with Summer Travelers"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus.<\/p>\n

This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations than 2020-21.<\/p>\n

But the survey shows that concerns about gas prices and inflation are impacting Americans\u2019 travel plans in various ways. For example, most people say they are likely to take fewer leisure trips (57 percent) and shorter trips (54 percent) due to current gas prices.<\/p>\n

In summary, people are excited to travel but will likely limit the places they go or the time they spend there.<\/p>\n

In markets like these, you need the power of Geomarketing.[\/vc_column_text][vc_column_text]<\/p>\n

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Target the right customer in the right location<\/b><\/b><\/h1>\n<\/div>\n

[\/vc_column_text][vc_column_text]If you know that consumers won\u2019t travel a further than a certain distance, why would you market to them?
\nUsing travel distance and time criteria, GEOanalytics lets you select the target audience in the location most likely to do business with you during this time. Simply define the right geographical area for your campaign and use GEOanalytics to fence off contacts in the location you think will respond to your offer.<\/p>\n

GEOanalytics lets you strategically expand or reduce the geographic selection. So as consumer behavior changes, you can change your geographic preferences.[\/vc_column_text][vc_column_text]For more information, download our eBook\u00a0\u201cTop Five Tips to Elevate Your Marketing with Geodata\u201d:[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row type=”vc_default” equal_height=”yes” content_placement=”middle”][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”23288″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”http:\/\/5ks5.mjt.lu\/nl2\/5ks5\/mi48o.html?hl=de”][\/vc_column][vc_column width=”1\/2″]\n

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