{"id":27875,"date":"2022-06-13T10:19:31","date_gmt":"2022-06-13T09:19:31","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=27875"},"modified":"2024-08-15T10:39:26","modified_gmt":"2024-08-15T09:39:26","slug":"technology-in-todays-direct-mail","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/technology-in-todays-direct-mail.html","title":{"rendered":"Technology In Today\u2019s Direct Mail"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens.<\/p>\n

But to be effective, today\u2019s direct mail must use a combination of technology and strategic planning.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”27213″ img_size=”full” alignment=”center” style=”vc_box_shadow”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]In two recent articles, Digital Publishing Solutions\u00a0magazine outlined vital strategies and technologies users need to create successful direct mail campaigns.
\nPart one of the article series<\/a>\u00a0discusses\u00a0how to create high-value direct mail using such tactics as targeted lists, variable data, and corresponding electronic efforts.<\/p>\n

Part two of this series<\/a>\u00a0shows readers how technology has transformed traditional direct mail to create effective marketing that cuts through the clutter.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”25975″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Cotinue your direct mail education by downloading our eBook: Print Touches: The Power of Direct Mail[\/vc_column_text]\n

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    [vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today\u2019s direct mail must use a combination of technology and strategic planning.[\/vc_column_text][\/vc_column][vc_column…<\/p>\n","protected":false},"author":6,"featured_media":27213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-27875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=27875"}],"version-history":[{"count":4,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27875\/revisions"}],"predecessor-version":[{"id":27883,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/27875\/revisions\/27883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/27213"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=27875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=27875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=27875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}