{"id":40491,"date":"2024-03-11T10:59:33","date_gmt":"2024-03-11T09:59:33","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=40491"},"modified":"2024-08-15T10:30:18","modified_gmt":"2024-08-15T09:30:18","slug":"offset-printed-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/offset-printed-marketing-campaigns.html","title":{"rendered":"Offset Printed Marketing Campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span lang=\"en-US\">Compared to digital advertising, it might sound difficult to track the opening rates and overall results of printed pieces. At the same time, print marketing is highly successful on many levels. It appeals to different senses, leaving an impression right away, won\u2019t automatically end up in a spam folder and is instead very likely to be kept in the household. <\/span><\/p>\n<p><span lang=\"en-US\">There are several ways to find out how your print marketing campaign turned out.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner]\t\t\t<rs-module-wrap id=\"rev_slider_error_1_wrapper\">\n\t\t\t\t<rs-module id=\"rev_slider_error_1\">\n\t\t\t\t\t<div class=\"rs_error_message_box\">\n\t\t\t\t\t\t<div class=\"rs_error_message_oops\">There is nothing to show here!<\/div>\n\t\t\t\t\t\t<div class=\"rs_error_message_content\">Slider with alias locrfinder24-1-1 not found.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/rs-module>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<script>\n\t\t\t\tvar rs_eslider = document.getElementById(\"rev_slider_error_1\");\n\t\t\t\trs_eslider.style.display = \"none\";\n\t\t\t\tconsole.log(\"Slider with alias locrfinder24-1-1 not found.\");\n\t\t\t<\/script>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1710151423008{margin-top: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span lang=\"en-US\">Products like direct mail produced in digital print call for personalized coupon or discount codes. These will encourage more customers to visit your company or online store, and can be traced back to the exact person.<\/span><\/p>\n<p><span lang=\"en-US\">Other popular tools are PURL, temporary website addresses, and personalized QR codes. Both can lead to a variety of digital content: contact information, giveaways, event announcements, surveys, short videos, or driving directions. You will receive further customer data to refine future marketing activities.<\/span><\/p>\n<p><span lang=\"en-US\">But how about printed campaigns produced in offset? Leaflets, magazines or EDDM (door drop) without personalization elements are cost-efficient and require minimal effort to reach a broad audience. A simple option to see results are coupons to be presented at the counter. You can also encourage the recipients to engage on social media using specific hashtags, or ask them how they discovered your offer, online or in person.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;36862&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;36861&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span lang=\"en-US\">A new way to find out how your non-personalized marketing piece was received is the locrFINDER, a cross media location finder. It can be added with a single QR code, identical for every customer. The current location of the customer\u2019s device gets assigned to your nearest company locations, resulting in the quickest route displayed on a digital map. This provides personalized, relevant information for every single user, without adding any personalized response element. No digital print required! That means the opening rates won\u2019t be tracked to an individual, but a location, allowing insights into where and when the QR code was scanned. This can reveal where your target audience is most active or identify the most promising neighborhoods for future targeting, depending on your campaign.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1655904537062{margin-right: 15px !important;margin-left: 15px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;background-color: #ff7300 !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Ideas for an EDDM campaign using the locrFINDER can be found here:<\/a><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gradient-overlay-layout-list 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data-h-tablet-columns-num=\"2\" data-v-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-auto-height=\"true\" data-col-gap=\"30\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"false\" data-autoplay_speed=\"6000\" data-arrows=\"true\" data-bullet=\"false\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\"><article class=\"post post-38163 type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-eddm category-locrfinder category-locronline tag-case-study tag-data-driven-marketing tag-digital-print tag-direct-mail tag-direct-marketing-2 tag-geomarketing tag-geoservices tag-location-based tag-marketing tag-newsletter tag-print tag-print-industry tag-print-marketing tag-programmatic-mail category-29 category-361 category-358 category-359 description-off\" data-name=\"Retail Marketing Makeover: More Impact at Low Cost!\" data-date=\"2024-01-08T12:56:13+01:00\">\n\n<div class=\"post-thumbnail-wrap\">\n\t<div class=\"post-thumbnail\">\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/retail-marketing-makeover-more-impact-at-low-cost.html\" class=\"post-thumbnail-rollover layzr-bg\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20768&#39;%2F%3E\" data-src=\"https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2024\/01\/locr_boutique_en_1829900_P4JQEX1-Kopie-scaled-768x768.jpg\" data-srcset=\"https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2024\/01\/locr_boutique_en_1829900_P4JQEX1-Kopie-scaled-768x768.jpg 768w, https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2024\/01\/locr_boutique_en_1829900_P4JQEX1-Kopie-scaled-1152x1152.jpg 1152w\" loading=\"eager\" style=\"--ratio: 768 \/ 768\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" title=\"locr_boutique_en_1829900_P4JQEX1 Kopie\" width=\"768\" height=\"768\"  \/><\/a>\t<\/div>\n<\/div>\n\n\n<div class=\"post-entry-content\">\n\n\t<div class=\"post-head-wrapper\">\n\t\t\t\t<h3 class=\"entry-title\">\n\t\t\t<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/retail-marketing-makeover-more-impact-at-low-cost.html\" title=\"Retail Marketing Makeover: More Impact at Low Cost!\" rel=\"bookmark\">Retail Marketing Makeover: More Impact at Low Cost!<\/a>\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\n\t<div class=\"post-entry-wrapper\">\n<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/retail-marketing-makeover-more-impact-at-low-cost.html\" class=\"post-details details-type-link\" aria-label=\"Read more about Retail Marketing Makeover: More Impact at Low Cost!\">Read More!<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n<\/div>\n<\/div><\/article><article class=\"post post-35776 type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-eddm category-locrfinder category-locronline tag-case-study tag-data-driven-marketing tag-digital-print tag-direct-mail tag-direct-marketing-2 tag-geomarketing tag-geoservices tag-location-based tag-marketing tag-newsletter tag-print tag-print-industry tag-print-marketing tag-programmatic-mail category-29 category-361 category-358 category-359 description-off\" data-name=\"From Standard to Success: Upgrading EDDM Campaigns\" data-date=\"2023-11-09T09:39:03+01:00\">\n\n<div class=\"post-thumbnail-wrap\">\n\t<div class=\"post-thumbnail\">\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/from-standard-to-success-upgrading-door-drop-campaigns.html\" class=\"post-thumbnail-rollover layzr-bg\" ><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20768&#39;%2F%3E\" data-src=\"https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2023\/10\/Lunchub_Flyer_Mockup_3_en-scaled-768x768.jpg\" data-srcset=\"https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2023\/10\/Lunchub_Flyer_Mockup_3_en-scaled-768x768.jpg 768w, https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2023\/10\/Lunchub_Flyer_Mockup_3_en-scaled-1152x1152.jpg 1152w\" loading=\"eager\" style=\"--ratio: 768 \/ 768\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" title=\"Mockups Design\" width=\"768\" height=\"768\"  \/><\/a>\t<\/div>\n<\/div>\n\n\n<div class=\"post-entry-content\">\n\n\t<div class=\"post-head-wrapper\">\n\t\t\t\t<h3 class=\"entry-title\">\n\t\t\t<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/from-standard-to-success-upgrading-door-drop-campaigns.html\" title=\"From Standard to Success: Upgrading EDDM Campaigns\" rel=\"bookmark\">From Standard to Success: Upgrading EDDM Campaigns<\/a>\n\t\t<\/h3>\n\n\t\t\t<\/div>\n\n\t<div class=\"post-entry-wrapper\">\n<a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/from-standard-to-success-upgrading-door-drop-campaigns.html\" class=\"post-details details-type-link\" aria-label=\"Read more about From Standard to Success: Upgrading EDDM Campaigns\">Read More!<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n<\/div>\n<\/div><\/article><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1659611071812{padding-bottom: 35px !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #F06000));background: -moz-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -o-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -ms-linear-gradient(top,#FF7300 15%,#F06000 100%);background: linear-gradient(top,#FF7300 15%,#F06000 100%);&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Do you have ideas for new projects with the locrFINDER?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1696840346244{margin-bottom: -15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Feel free to use this contact form!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1655906546895{margin-top: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;27912&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1664441884096{margin-top: -25px !important;margin-right: -120px !important;}&#8221;][vc_column_text 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href=\"http:\/\/maps.locr.com\/en\/data-protection\" style=\"color: #E6E6E6;\">terms and conditions<\/a><\/span><\/span><\/label><\/span><\/span><\/span><br \/>\n\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SEND\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\"><span style=\"color: #ffffff;\">*marks required field<br \/>\nWe will not share your contact information or personal data with any third parties. For further information please see our <a style=\"color: #ffffff;\" href=\"https:\/\/maps.locr.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">privacy policy.<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Compared to digital advertising, it might sound difficult to track the opening rates and overall results of printed pieces. At the same time, print marketing is highly successful on many levels. It appeals to different senses, leaving an impression right away, won\u2019t automatically end up in&hellip;<\/p>\n","protected":false},"author":6,"featured_media":40495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,358,359],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-40491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-locrfinder","category-locronline","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","category-358","category-359","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/40491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=40491"}],"version-history":[{"count":9,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/40491\/revisions"}],"predecessor-version":[{"id":40505,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/40491\/revisions\/40505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/40495"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=40491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=40491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=40491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}