{"id":45773,"date":"2024-05-14T09:30:37","date_gmt":"2024-05-14T08:30:37","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=45773"},"modified":"2024-08-15T10:37:45","modified_gmt":"2024-08-15T09:37:45","slug":"drupa-2024-see-you-there","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/drupa-2024-see-you-there.html","title":{"rendered":"drupa 2024 \u2013 See you there!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<span lang=\"en-US\">The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient marketing methods became more important than ever. Personalized, relevant messages sent on multiple channels are no longer special, but more of a must-have for many customers. Print personalization and cross media solutions can nowadays be realized just in time. \u201cWe create the future!\u201d<\/span><\/p>\n<p><span lang=\"en-US\">Location-based marketing leads to interesting messages and more efficient campaigns on many levels:<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;45774&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<span lang=\"en-US\">This map shows the route from our headquarters in Braunschweig, Germany to the drupa venue in D\u00fcsseldorf. You understand where we start and where we are headed. You get an impression of the surroundings and distance, and it might bring back memories or evoke emotions connected to the locations. This is why locrMAPS are powerful marketing tools: Printed or digital, locations can be used to advantage by every company and boost marketing success. Our White Paper \u201cThe Power of Maps\u201d is all about the scientific background of geographical maps for marketing! <\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Meet locr @ <strong>DRUPA<\/strong><\/h2>\n<h1 style=\"text-align: center;\"><a href=\"https:\/\/www.drupa.de\/vis\/v1\/de\/exhprofiles\/JsKtiBFyT6aYSc7ikVSHUQ\" target=\"_blank\" rel=\"noopener\">Hall 7, Booth F02<\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span lang=\"en-US\">Download White Paper &#8220;The Power Of Maps&#8221;<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24653&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24638-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24638\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/45773#wpcf7-f24638-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24638\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24638-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the White Paper\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text css=&#8221;.vc_custom_1617867917523{padding-top: 15px !important;}&#8221;]<\/p>\n<div class=\"strokeme\">\n<p style=\"font-size: 8pt; line-height: 9pt;\">*marks required field<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\">We will not share your contact information or personal data with any third parties. For further information please see our <a href=\"http:\/\/maps.locr.com\/en\/data-protection\"><u>privacy policy<\/u><\/a>.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1659611071812{padding-bottom: 35px !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #F06000));background: -moz-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -o-linear-gradient(top,#FF7300 15%,#F06000 100%);background: -ms-linear-gradient(top,#FF7300 15%,#F06000 100%);background: linear-gradient(top,#FF7300 15%,#F06000 100%);&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Do you have ideas for new projects with the locrFINDER?<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1696840346244{margin-bottom: -15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Feel free to use this contact form!<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1655906546895{margin-top: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;27912&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1664441884096{margin-top: -25px !important;margin-right: -120px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1664446470258{margin-top: -65px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">CONTACT<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4874-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4874\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/45773#wpcf7-f4874-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4874\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4874-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Phone Number\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Message*\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"dsgvo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"dsgvo\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\"><span style=\"color: #ffffff;\">I accept the <a href=\"http:\/\/maps.locr.com\/en\/data-protection\" style=\"color: #E6E6E6;\">terms and conditions<\/a><\/span><\/span><\/label><\/span><\/span><\/span><br \/>\n\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SEND\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\"><span style=\"color: #ffffff;\">*marks required field<br \/>\nWe will not share your contact information or personal data with any third parties. For further information please see our <a style=\"color: #ffffff;\" href=\"https:\/\/maps.locr.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">privacy policy.<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ff7300&#8243; css=&#8221;.vc_custom_1659445013942{padding-bottom: 35px !important;background-color: #ffffff !important;}&#8221;][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]The last drupa happened in 2016. Who would have thought that we would wait eight years until the next episode? The industry underwent massive changes. The increased online time during the pandemic years brought a revival of print advertisements and physical products. Highly effective, cost-efficient&hellip;<\/p>\n","protected":false},"author":6,"featured_media":45775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,48,41],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-45773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-geoservices","category-personalized-maps","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","category-48","category-41","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/45773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=45773"}],"version-history":[{"count":3,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/45773\/revisions"}],"predecessor-version":[{"id":49098,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/45773\/revisions\/49098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/45775"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=45773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=45773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=45773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}