{"id":86168,"date":"2024-12-10T09:06:34","date_gmt":"2024-12-10T08:06:34","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=86168"},"modified":"2024-12-10T09:13:50","modified_gmt":"2024-12-10T08:13:50","slug":"a-year-of-maps-best-of-2024","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/a-year-of-maps-best-of-2024.html","title":{"rendered":"A Year of Maps \u2013 Best of 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\">For the locr team every year is a year of maps, that\u2019s for sure! For the end of 2024 we decided to show you some highlights of these past 12 months:<\/p>\n<p style=\"font-weight: 400;\">Good news right at the start: This direct mail campaign was created for \u201cHelvetas\u201d to raise awareness on drinking water scarcity and collect donations to give more people access to clean water. Every envelope showed a personalized map with the location, route and walking distance by foot to the nearest drinking water fountain. The results: <strong>22% higher response rates and 12% higher donation rates!<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86177&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86178&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Later this year our partner Spinas Civil Voices received a Gold award for this campaign in the category of \u201cCreative Usage of Data and\/o Marketing Automation\u201d. You can find more details on this campaign in <a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/3-takeaways-from-an-award-winning-geomarketing-campaign.html\" target=\"_blank\" rel=\"noopener\">this blog article.<\/a><\/p>\n<p style=\"font-weight: 400;\">The first half of 2024 was filled with the final preparations and lots of excitement for drupa, and in May we finally moved into \u201cHall 7\u201d for two weeks! We met so many of you in person, learned about your own creative projects and really appreciated this time of learning and connecting with the printing industry. Printed maps were not only present <a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/maps-for-trade-shows-events-drupa-2024.html\" target=\"_blank\" rel=\"noopener\">at our own booth,<\/a> but pretty much all over drupa! With good reason: They attract attention, communicate abstract information at a glance, and no matter which languages we speak, we understand them intuitively \u2013 perfect for big international events.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86171&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86170&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Another industry where personalized maps work incredibly well, as they build trust and provide clear information right away, is the healthcare sector. This creative direct mail piece of Texas Health ticks all the boxes: It shows new movers where to find their nearest healthcare services by using engaging geomarketing elements.\u00a0You can find all the details <a href=\"https:\/\/maps.locr.com\/en\/blog\/blog-post\/personalized-direct-mail-texas-health.html\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86180&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;86179&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"font-weight: 400; text-align: center;\">You can find more in-depth information about GEOmarketing here<\/h2>\n<h1 style=\"font-weight: 400; text-align: center;\">\u201cGEOpack\u201d:<\/h1>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;28433&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28432-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"28432\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/86168#wpcf7-f28432-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"28432\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28432-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your E-Mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the eBook\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<span style=\"font-size: 8pt;\">We will not share your contact information or personal data with any third parties. For further information please see our <a href=\"http:\/\/maps.locr.com\/en\/data-protection\"><u>privacy policy<\/u><\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] For the locr team every year is a year of maps, that\u2019s for sure! For the end of 2024 we decided to show you some highlights of these past 12 months: Good news right at the start: This direct mail campaign was created for&hellip;<\/p>\n","protected":false},"author":6,"featured_media":86174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,48,41],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-86168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-geoservices","category-personalized-maps","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","category-48","category-41","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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