Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power of your printed communications.
A myriad of online customer data is making a whole new horizon of print personalization opportunities possible!
For example, pet food nutritionist Josera uses their website to generate customer data and then uses this data to create personalized direct mail packages. In doing so, the company creates a connection between online data and high-quality physical mailing pieces.
Using digitally collected personal data can significantly enhance printed communications and build the bridge between online and offline channels.
“Accounting for when a prospect may be ready to buy is also driving the rollout of programmatic direct mail by some marketers. This practice involves tracking customers’ online behavior; if they abandon a web purchase, a personalized direct mail piece is sent out within 48 hours. For retailers who also have a nearby brick-and-mortar store, imagine mailing a personalized map and maybe a special discount to that customer.”
“Digital print technology’s impact also extends into the ability to utilize variable data for personalized direct mail. From a variety of sources, businesses can track and utilize information, says Susan Corwin, marketing manager, Rollem International.”
locr helps print service providers by providing them with a fast and effective way of integrating high-quality personalization to their communications. By adding locr’s location-based services to your range of print services, you provide just the right value-added service that other printers don’t.
Learn more about how geomarketing solutions add value to the communications you create for your customers!
