Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power of your printed communications.
A myriad of online customer data is making a whole new horizon of print personalization opportunities possible!
For example, pet food nutritionist Josera uses their website to generate customer data and then uses this data to create personalized direct mail packages. In doing so, the company creates a connection between online data and high-quality physical mailing pieces.
Using digitally collected personal data can significantly enhance printed communications and build the bridge between online and offline channels.
locr helps print service providers by providing them with a fast and effective way of integrating high-quality personalization to their communications. By adding locr’s location-based services to your range of print services, you provide just the right value-added service that other printers don’t.
Learn more about how geomarketing solutions add value to the communications you create for your customers!