Direct Mail in the Time of the Pandemic

Marketers have been struggling with how to reach consumers in a time of social isolation. But recent research gives marketers an unexpected tool: the power of printed direct mail. Research done by marketing technology company Valassis reports that 37 percent of consumers say that during the pandemic, they’re more excited to receive their mail. That excitement translates…

Use the benefits of location for local marketing campaigns!

Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…

locr BACKpack: The Files

locr BACKpack The BACKpack is an all-in-one geomarketing toolkit that printers, direct mail shops and marketing agencies can use to support the recovery of businesses affected by closure due to coronavirus. It enables you to give a rapid response to customers that need a marketing program to re-generate sales for their local businesses when they…