Use the benefits of location for local marketing campaigns!

Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…

locr BACKpack: The Files

locr BACKpack The BACKpack is an all-in-one geomarketing toolkit that printers, direct mail shops and marketing agencies can use to support the recovery of businesses affected by closure due to coronavirus. It enables you to give a rapid response to customers that need a marketing program to re-generate sales for their local businesses when they…

Personalized customer navigation with Geomarketing – an Interview from Marko Hanecke (Printelligent)

Print producer, author and speaker Marko Hanecke from Printelligent talked with Thomas from locr about locr’s work. The following interview was originally posted on www.printelligent.de in german language. You can read it here. Marko Hanecke (MH) Geomarketing makes printed campaigns more successful. The use of geographical information in marketing is actually old hat. As a print…