It is not just the temperature that is heating up!
Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. For example, two-thirds of Americans (67 percent) plan to travel this summer, a 17 percent increase from those who traveled this spring. Most of these travellers are still somewhat reluctant to fly, and many of them are vacationers driving to destinations in their own country.
With consumers on the move, now is the time for the tourism, leisure and hospitality sectors to create marketing campaigns that help consumers feel more confident about where to go.
Geomarketing is key.
Personalized Maps
Including a personalized map in a direct mail campaign gives the recipient additional encouragement to get out and go to their chosen destination.
Maps have a visual impact on our brains. The recipient can literally visualize where the destination is and how to get there.
Be sure to read our related article on personalized maps for the hospitality industry.
Give your audiences the information they need to get back out in the world confidently.
For more information, download our eBook “Top Five Tips to Elevate Your Marketing with Geodata”
Enhance with GEOanalytics
As consumers venture out, the proximity and accessibility of a location or event become valuable differentiators.
Using travel distance and time criteria, GEOanalytics lets you select the target audience in the location most likely to do business with you during this time. Simply define the right geographical area for your campaign and use GEOanalytics to fence off contacts in the location you think will respond to your offer.
GEOanalytics lets you strategically expand or reduce the geographic selection. So as consumer behavior changes, you can change your geographic preferences.
GEOservices Provides Important Details
GEOservices provide valuable information like travel times and distance. This information is personalized for each recipient, then added to their direct mail piece. Knowing just how far or how long it will take to get to a location is information some people need to get going.
