locr maps are used for all kinds of marketing, personalized products and general cartographic applications.

Our GEOservices, GEOanalytics and Personalized Maps show you how.

  • Use the hidden geodata in postal addresses

  • Understand your customer’s journey

  • Connect people and places

Address Assignment

Assign the nearest sales location from a separate list to each record by using real navigation calculation. Define rules like assigning the next three locations within 10 miles around each address or the nearest shops from different categories.

Address Recognition

Validate your addresses using geocoding technology and find faulty records for further correction.

Travel Time

Give the estimated time to drive or walk from a recipient address to a destination or location in normal conditions.


Calculate the driving, walking or flight distance from every recipient address to a destination or location.

Turn-by-Turn Direction

Get turn-by-turn information in text or HTML format and include that in your marketing message.

Address Geocoding

Once recognized, your addresses  can be geocoded, adding latitude and longitude coordinates with rooftop precision. Records without exact addresses can still be geocoded to a street, intersection or postal code.

Reverse Geocoding

Convert geographic coordinates, like from a mobile device to the closest validated address.

  • Use geodata to select or segment an audience

  • Reduce campaign costs

  • Increase response rate and ROI

locr’s GEOanalytics techniques enable you to select and segment your address lists using geo-based navigational data. With GEOanalytics you can:

  • Group recipient addresses by travel time or distance bands from one or more destinations.
  • Select recipient addresses within a specified range of travel time or distance to a single destination.
  • Segment an address list by various ranges of travel time or distance to a destination.
  • Segment an address list by shortest travel time or distance to a destination within a list of multiple destinations.
locr GEOservices Heatmap Graphic
  • Personalized maps for direct marketing

  • Customized maps on demand

  • Bespoke maps for any purpose

Every map we create is unique

locr maps are designed to meet a variety of business goals. But they have one thing in common: whether you need a million personalized route maps for a direct mail campaign or a one-off art map to cover a wall, they are all unique and created on demand.

There are many different types, styles and formats to suit your application. Here are some of the options.

Choose the kind of map

Maps can be created as graphic images for printing or to use in emails or web pages. These can be LOCALmaps, NAVImaps or MULTImaps. They can also be created as videos which can zoom in and out and animate the progress of a journey.

These maps can be almost any size. We automatically calculate the scale and amount of detail on each one to get the best visual appearance, and we always ensure that street and places names are not clipped at the edges.


LOCALmaps show one or more locations near a recipient’s home or business address


NAVimaps show the route from a recipient’s address to one or more locations


MULTImaps combine a NAVImap with LOCALmaps in one image to show a route and the local area at the destination


These maps can be almost any size. We automatically calculate the scale and amount of detail on each one to get the best visual appearance, and we always ensure that street and places names are not clipped at the edges.

Customize your map style

You have complete control over many features of the style and format of your personalized map. Our range of styles are designed for a variety of applications – direct mail, tourist guides, photobooks, art posters and more.

Choose one of our custom icons to mark locations on your maps or incorporate your own brand logo. Color icons and routes to suit your brand identity.

What makes every locr variable map unique is your data. Accurate maps need to have good quality postal addresses. We can help you achieve that level of quality with GEOservices.

This style is for colorful maps in which the major roads are strongly highlighted and terrain types are gently shaded for a 3D effect. They are more suited to larger areas to show the major routes between cities and towns as well as any custom coloring of a route in a NAVImap.

The coloring of all the main roads in this style is in familiar orange or yellow shades. When used for LOCALmaps or NAVImaps, any pins or custom routes in contrasting colors will clearly stand out.

This is a 2D style which flattens out the terrain shading and also reduces the contrast between background colors. It has been optimized by us to help brand logos and travel routes stand out very well. It is the most popular style for direct mail designs.

This is a new style which emphasizes the shading of mountainous areas for an attractive 3D effect. It can be used to add interest in direct mail maps where there are longer distances or less urbanized areas involved.

For cartographic applications such as photobooks or tourism maps this style enhances the terrain of rural or wilderness areas. The terrain is more strongly colored and shaded than the roads for a dramatic 3D and “satellite view” effect. It is not suitable for showing urban areas or for use in typical direct mail applications.