The Value of Location in Healthcare Marketing

Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care.   The solution?   Geomarketing. Geomarketing solutions let healthcare providers create…

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Mapping Opportunity in the Healthcare Market

The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…

locr services support marketers in the healthcare sector to create patient-centered communication.

Marketing a New Medical Practice

When Location Matters If you don’t like to travel far to visit your doctor, you are not alone. After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So when The Orthopedics Center at the University of Chicago Medical Center (UCMC) wanted to increase visibility and new patient…