MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…
DetailsAll direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…
DetailsAnyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…
DetailsBraunschweig, Germany — September 26, 2018 — locr GmbH, a leading provider of geomarketing solutions, announced today it is showcasing award-winning geomarketing technology at the upcoming MarTech conference taking place October 1-3 at the Hynes Convention Center in Boston, Massachusetts. MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global…
DetailsBraunschweig, Germany — May 24, 2018 — locr GmbH, (www.locr.com), a leading provider of geomarketing solutions, will be exhibiting at the upcoming Dscoop EMEA Conference June 13-15, 2018 in Vienna, Austria. Dscoop is the independent community of HP Graphics Solutions technology owners and technical professionals. At the event, locr will showcase geomarketing solutions that…
DetailsBraunschweig, Germany — May 15, 2018 — locr GmbH, a leading provider of geomarketing solutions, is a Silver Sponsor of the upcoming Xerox Forum 2018 in Warsaw, Poland, May 22–24, 2018. As a Silver Sponsor, locr will discuss the value of its geomarketing solutions with Xerox Premier Partners and Xerox Graphic Communications Solutions Resellers from…
DetailsLet Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…
DetailsAre You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.
DetailsAre Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!
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