Are Your Customers Missing Out on the Benefits of Print?

On May 25th the EU General Data Protection Regulation (GDPR) came into effect – changing the methodology and marketing approach of many marketers not only in the European Union but across the world. GDPR is designed to enable individuals to better control their personal data. Data controllers and processors must comply with a defined set of…


Press Releases

locr Showcases the Power of Geomarketing at Dscoop EMEA

Braunschweig, Germany — May 24, 2018 — locr GmbH, (, a leading provider of geomarketing solutions, will be exhibiting at the upcoming Dscoop EMEA Conference June 13-15, 2018 in Vienna, Austria.   Dscoop is the independent community of HP Graphics Solutions technology owners and technical professionals. At the event, locr will showcase geomarketing solutions that…



What’s Possible with Print and Digital Data?

For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. The UK’s leading independent paper merchant, Premier Paper, also participated in this special magazine issue…


Customers Prefer Shopping Local

As life in our societies becomes more and more anonymous—consumers value the personal connection with their local shops and retailers. Marketers can leverage that trend by creating a people-based marketing approach to connect with their customer base locally. And when it comes to connection, nothing is more people-based as showing customers relevant products or services…