locr’s geomarketing solutions enable marketing and print service providers to offer an array of location-based to clients that add value and drive high response rates using two simple pieces of data that they already have or are easily acquired and tools that put the data into a location-based context. The Geomarketing Explorers webinar on August…
DetailsOn May 25th the EU General Data Protection Regulation (GDPR) came into effect – changing the methodology and marketing approach of many marketers not only in the European Union but across the world. GDPR is designed to enable individuals to better control their personal data. Data controllers and processors must comply with a defined set of…
DetailsTradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. So far 2018 has been an inspiring and successful trade show year for locr —with events both in the US and the UK. MarTech East is the latest trade show where locr will be exhibiting. At…
DetailsBraunschweig, Germany — May 24, 2018 — locr GmbH, (www.locr.com), a leading provider of geomarketing solutions, will be exhibiting at the upcoming Dscoop EMEA Conference June 13-15, 2018 in Vienna, Austria. Dscoop is the independent community of HP Graphics Solutions technology owners and technical professionals. At the event, locr will showcase geomarketing solutions that…
DetailsBraunschweig, Germany — May 15, 2018 — locr GmbH, a leading provider of geomarketing solutions, is a Silver Sponsor of the upcoming Xerox Forum 2018 in Warsaw, Poland, May 22–24, 2018. As a Silver Sponsor, locr will discuss the value of its geomarketing solutions with Xerox Premier Partners and Xerox Graphic Communications Solutions Resellers from…
DetailsBraunschweig, Germany— May 2, 2018 — locr GmbH, a leading provider of geomarketing solutions, has announced that its customer TPSi has successfully used the company’s personalized maps to service a booming sector of the restaurant industry. With these maps, TPSi has improved the response rates and restaurant visits for a growing list of customers. The…
DetailsFor the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. The UK’s leading independent paper merchant, Premier Paper, also participated in this special magazine issue…
DetailsPrint is a valuable part of the marketing mix. Yet many printers find it difficult to provide insight on the results print delivers in a successful marketing campaign. We’ve got some ideas that will help you succeed! Read on to learn how to make use of three trends from the printing industry that will help…
DetailsAs life in our societies becomes more and more anonymous—consumers value the personal connection with their local shops and retailers. Marketers can leverage that trend by creating a people-based marketing approach to connect with their customer base locally. And when it comes to connection, nothing is more people-based as showing customers relevant products or services…
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