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Customers Prefer Shopping Local

Address Assignment, Blog Post, Customer Retention, Direct Mail, Direct Print, GEOservices, Personalization, Personalized Maps

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…

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Master Decreasing Attention Spans with Direct Mail Automation

Blog Post, Cross Media Production, Customer Retention, Direct Mail, Direct Marketing, Direct Print, GEOservices, Personalization, Personalized Maps

Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…