Using Direct Mail to Move Consumers in the New Normal

But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…

Carefully Opening Doors that Were Closed

But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…

Direct Mail is Here to Stay

To reach consumers who were isolated at home during the pandemic, marketers had to adjust their marketing strategies rapidly. For many, that meant an increase in the use of direct mail. Research done by the Royal Mail in the UK reveals that marketers increasingly turned to physical mail during the pandemic. The reason is apparent:…

Summer Travel Is Back

Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. This summer, many people plan to travel again, and most are going by car. Information you can use: In the new “How to use Geomarketing” series, we highlight a different market in each eBook. This month we would like to start with…

New Hope

It seems as if we are emerging from this long, difficult period. As vaccines are more widely distributed, people are slowly getting back to normal. Consumers, who have been in isolation for a year, are ready to spend money. Now is the time to create direct mail campaigns that successfully bring customers back to companies…

New locr White Paper “The Power of Maps”

You already know that we swear by the power of personalized maps. Maps create connections, arouse emotions and attention, but few in the marketing world understand exactly how they do this. We’ve looked at some scientific studies to get a understanding of how images and maps work. We put together our findings in a new…

Moving Customers in the Right Direction

Though we still have a way to go, a post-pandemic world is starting to take shape. That means now is the time to talk to your clients about creating marketing campaigns that reach customers in the new, new normal. This issue of the newsletter has the information you need to make those campaigns successful. Start…

Creating Connection In the Pandemic

With consumers stuck at home during the pandemic, marketers turn to an old ally: printed direct mail. These marketers find that direct mail reaches consumers who are growing tired of Zoom meetings and social media. In isolation, these consumers are ready for the type of physical connection direct mail provides. Our blog post has essential…