Direct mail is alive and well – and for good reason! Statistics from the Data and Marketing Association (DMA) examined by direct marketing expert Paul Bobnak showed that direct mail achieves a high response rate of 5.1% in contrast to email and paid search queries or social media. Compared to other marketing channels, direct mail…
Healthcare. Retail. Financial Services. Education. You serve clients in a variety of markets. Yet these clients all share a common value proposition: their location. In this issue of the locr newsletter, we’re sharing ideas on how you can use the power of location to create highly personalized direct mail campaigns that produce results for your…
The dawn of a new decade gives you the chance to set a new direction for your business – and for the clients you serve. But where do you start? Our 2020 trends article is a good beginning. Learn the most significant trends driving the print industry – and what they mean for your business.
If you would create a map of 2019 – what would it show? Would it be a LOCALmap of your business location, or maybe a NAVImap from your home address to a successful trade show you exhibited at this year? Our map would show the miles traveled and the locations centered on bringing the best…
Last month’s PRINTING United conference was an exciting event for locr – and for the print industry as a whole. The event highlighted how successful printers are growing their businesses by adding new types of services beyond their traditional scope. If you couldn’t attend the event, this month’s newsletter has you covered. We’ve included an article on…
Most marketers agree that the effectiveness of direct mail is significantly enhanced through personalization. But if you are just adding a name and address to an otherwise static mailer, you are not doing enough to reach your prospect. We can help! Our ebook is packed with examples and best practices that demonstrate the value add…
Are you going to PRINTING United? PRINTING United – indeed the print industry in general – is all about convergence: successful printers growing their business by adding new services to attract new customers in new markets. At PRINTING United, locr will be showcasing how our award-winning geomarketing solutions help printers to succeed in this changing…
Summer is in full swing. In the locr Headquarters in Braunschweig the air conditioning is running high and ice cream is temporarily replacing our normal lunch meals. Time for a summer edition of the locr newsletter! In this newsletter we … want to know where the summer is taking you! You can win a specially…
Hohoho! Don’t worry, we didn’t mix up our newsletter texts—nor does the marketing team suffer from a major sunstroke. We just want to remind you, that the best seasonal campaigns are planned when nobody even thinks of decorating the tree and doing Christmas shopping. But that’s exactly the time when you should start thinking about…
What if you could almost guarantee a higher response rate for a marketing campaign with your geomarketing solution? In the third eBook of our Geomarketing series, we will look at three industries and how Geomarketing solutions are used by marketers to promote the benefits of location. Read on to discover how you can achieve the…