Most marketers agree that the effectiveness of direct mail is significantly enhanced through personalization. But if you are just adding a name and address to an otherwise static mailer, you are not doing enough to reach your prospect. We can help! Our ebook is packed with examples and best practices that demonstrate the value add…
Are you going to PRINTING United? PRINTING United – indeed the print industry in general – is all about convergence: successful printers growing their business by adding new services to attract new customers in new markets. At PRINTING United, locr will be showcasing how our award-winning geomarketing solutions help printers to succeed in this changing…
Summer is in full swing. In the locr Headquarters in Braunschweig the air conditioning is running high and ice cream is temporarily replacing our normal lunch meals. Time for a summer edition of the locr newsletter! In this newsletter we … want to know where the summer is taking you! You can win a specially…
Hohoho! Don’t worry, we didn’t mix up our newsletter texts—nor does the marketing team suffer from a major sunstroke. We just want to remind you, that the best seasonal campaigns are planned when nobody even thinks of decorating the tree and doing Christmas shopping. But that’s exactly the time when you should start thinking about…
What if you could almost guarantee a higher response rate for a marketing campaign with your geomarketing solution? In the third eBook of our Geomarketing series, we will look at three industries and how Geomarketing solutions are used by marketers to promote the benefits of location. Read on to discover how you can achieve the…
Not only are our services personalized but our communication is too. As one of the leading geomarketing providers, we enjoy sharing up-to-date industry insights and location-based marketing expert knowledge with you. To keep the good information stream going, we would love to discover what topics you would like to learn more about in the locr…
Decision-making in marketing relies heavily on data analytics. It’s a dry topic no marketer likes to spend more time than necessary with. And the more data there is, the more difficult it gets to manage it. locr has a solution for senior decision-makers and data analysts that enable them to easily segment and select target…
Whenever printers and marketers used personalized maps they learned that maps establish a sense of connectedness that other channels struggle to accomplish. locr now introduces a new range of map styles that open the door to just about endless design possibilities allowing you to create location-based communications that easily adapt to your design and campaign…
Can magazine advertising add real value? As marketers re-discover the power of printed communications, far-reaching developments in magazine printing technology open the door for more personalized marketing messages. However, marketers are still challenged with creating customized communications for a demographically diverse readership. locr has a solution to overcome this challenge. Read on to discover how…
We’re starting the New Year with a development fresh from the locr headquarters. The locr website has a new design! Together with a new intuitive user interface, we also introduce a completely new section to the website that brings you exclusive Geomarketing insights, valuable industry knowledge and marketing content for free. Read on to discover…