During the pandemic, many marketers added direct mail to their communications mix. These marketers found direct mail to be a dependable way to reach their target audiences and achieve their goals.
If you are like most consumers, you are exposed to thousands of online ads per day. Many of these consumers have had enough and are taking steps to avoid or prevent online ads altogether.
The new year has arrived, giving us all a chance to map a new course for the future. For many marketers, that future includes direct mail. Recent research shows that in 2022, the use of direct mail will continue to increase as marketers search for new ways to reach customers.
For most of us, 2021 was a bit of a roller coaster ride. The effects of the pandemic changed and then changed again as rates of infection varied from region to region, month to month. In this ever-evolving marketplace, printers and marketers struggled to keep pace and find opportunities where they were able.
As we enter new phases of recovery, print and marketing service providers are finding creative ways to thrive. On the locr blog, you can find even more information to help your business. Read about how to use location to create successful direct mail campaigns.
The demands on your business keep on coming. More than ever, you need creative ways to service your client’s requests in this evolving market. We’ve got the ideas and inspiration you need to ensure you and your clients succeed. To start, we’re inviting you to join us on Wednesday, November 3, for an informative webinar…
But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…
But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…
To reach consumers who were isolated at home during the pandemic, marketers had to adjust their marketing strategies rapidly. For many, that meant an increase in the use of direct mail. Research done by the Royal Mail in the UK reveals that marketers increasingly turned to physical mail during the pandemic. The reason is apparent:…
Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. This summer, many people plan to travel again, and most are going by car. Information you can use: In the new “How to use Geomarketing” series, we highlight a different market in each eBook. This month we would like to start with…