Whenever printers and marketers used personalized maps they learned that maps establish a sense of connectedness that other channels struggle to accomplish. locr now introduces a new range of map styles that open the door to just about endless design possibilities allowing you to create location-based communications that easily adapt to your design and campaign…
Can magazine advertising add real value? As marketers re-discover the power of printed communications, far-reaching developments in magazine printing technology open the door for more personalized marketing messages. However, marketers are still challenged with creating customized communications for a demographically diverse readership. locr has a solution to overcome this challenge. Read on to discover how…
We’re starting the New Year with a development fresh from the locr headquarters. The locr website has a new design! Together with a new intuitive user interface, we also introduce a completely new section to the website that brings you exclusive Geomarketing insights, valuable industry knowledge and marketing content for free. Read on to discover…
In the first week of December our internal NAVImaps had nothing but one destination – Braunschweig, Germany. The locr team traditionally gathers to recap the year and look at new challenges and adventures that lie ahead, eat homemade cookies and enjoy a cup of mulled wine at the local Christmas market. And what a year…
The Evolution of Direct Mail – Selling the Power of Direct Mail Print service providers must start merging print and online channels to keep selling the power of printed touchpoints to their customers. The good news is that today, there are many new technologies that can enhance the benefits of printed direct mail in a…
Start Using Personalized Maps in Your Marketing Plan – It Pays Off! Today we will get to the bottom of personalized mapping! What makes people engage with personalized maps? And what makes locr’s personalized maps the perfect choice for your customer communication? Read on to discover how to create “mail momentum” that gets your customers…
Location-Based Customer Communication enhances learning experience The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…
Let Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…
Are You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.
Are Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!
