Year in Review & Happy Christmas

For most of us, 2021 was a bit of a roller coaster ride. The effects of the pandemic changed and then changed again as rates of infection varied from region to region, month to month. In this ever-evolving marketplace, printers and marketers struggled to keep pace and find opportunities where they were able.

Using Direct Mail to Move Consumers in the New Normal

But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…

Carefully Opening Doors that Were Closed

But capturing opportunities in this budding recovery requires hospitality businesses – and the providers that support them – to use creative marketing strategies different from the pre-pandemic efforts. In this issue of the locr newsletter, we highlight how restaurants, hotels, and events have struggled in the pandemic and what print and marketing providers can do…

Direct Mail is Here to Stay

To reach consumers who were isolated at home during the pandemic, marketers had to adjust their marketing strategies rapidly. For many, that meant an increase in the use of direct mail. Research done by the Royal Mail in the UK reveals that marketers increasingly turned to physical mail during the pandemic. The reason is apparent:…

Summer Travel Is Back

Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. This summer, many people plan to travel again, and most are going by car. Information you can use: In the new “How to use Geomarketing” series, we highlight a different market in each eBook. This month we would like to start with…