AARP Case Study locr personalized Geomarketing

PODi Case Study AARP

AARP Case Study Project Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

Print Solutions personalized cover locr maps

locr Case Study Print Solutions

Print Solutions Case Study Project Aims & Results For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created great…

XUG event invitation direct mail uses personalized maps from locr to show attendees the way

XMPie Users Group & locr

Project Aims & Results The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin. Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home…