XUG event invitation direct mail uses personalized maps from locr to show attendees the way

XMPie Users Group & locr

Project Aims & Results The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin. Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home…

Bakker & locr

Project Aims & Results The Dutch flowers mail order company Bakker used locr LOCALmaps to visualise each recipient’s home address in their customer acquisition direct marketing campaigns. By featuring the recipient’s home address on a map, it reinforced Bakker’s reputation for fast, reliable delivery of time-critical, highly personal gifts. Other Projects:

Antalis & locr

Project Aims & Results Antalis is a leading paper merchant in Germany. They partnered with various software vendors and digital printers to run the D2B (digital to business) Roadshow in six cities. They attracted over 850 attendees with a multi-channel marketing campaign consisting of personalized postcards, a personalized landing page and video that used locr…

Porsche & locr

Project Aims & Results Porsche used locr maps to market their new models. The campaign invited people to come to their nearest Porsche car dealership and have a look at the new cars personally. By integrating locr NAVImaps with other personalised information Porsche increased the response rates and attracted more visitors. Other Projects:

Europcar & locr

Project Aims & Results One of Europe’s leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…

PODi Josera Case Study

Project Aims & Results JOSERA is an animal nutrition and pet food manufacture in northern Bavaria, Germany. Their marketing strategy involves sending personalized pet food sample packs in response to customer enquiries made on the JOSERA website including vouchers that can be redeemed at nearby retail outlets for JOSERA products. The marketing collateral includes locr…