Porsche & locr

Project Aims & Results Porsche used locr maps to market their new models. The campaign invited people to come to their nearest Porsche car dealership and have a look at the new cars personally. By integrating locr NAVImaps with other personalised information Porsche increased the response rates and attracted more visitors. Other Projects:

Europcar & locr

Project Aims & Results One of Europe‚Äôs leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…