AARP Case Study locr personalized Geomarketing

PODi Case Study AARP

AARP Case Study Project Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

Bakker & locr

Project Aims & Results The Dutch flowers mail order company Bakker used locr LOCALmaps to visualise each recipient’s home address in their customer acquisition direct marketing campaigns. By featuring the recipient’s home address on a map, it reinforced Bakker’s reputation for fast, reliable delivery of time-critical, highly personal gifts. Other Projects:

Europcar & locr

Project Aims & Results One of Europe’s leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…