Project Aims & Results The XMPie Users Conference brings together users from all skill levels for in-depth sessions that examine the latest developments in the fields of variable data printing (VDP), cross media, web-to-print software and campaign management. XMPie wanted to show the XUG16 attendees that the Buckhead area around the event location includes many…
Project Aims & Results B+B Hotels is a German hotel group. They wanted to attract business clients to newly-opened B+B Hotels. locr’s NAVImaps were used as a visual element within the campaign creative to show recipients the way from their home address to the nearest B+B Hotel. Other Projects:
Project Aims & Results McNellie’s, a restaurant chain in Tulsa, Oklahoma, had a well known and popular downtown location. When they opened a second restaurant the new location did not receive as much business. To improve business they used a direct mail campaign with personalized maps directing recipients from their residence to the new restaurant.…
