locr Case Study Print Solutions

Personalized Covers Promote Local Paper Merchant Branches Objectives Premier Paper, a leading paper merchant in the UK, wanted to highlight the proximity of their branches to their customers. They teamed up with Earth Island, the publisher of the monthly ‘Print Solutions’, to create a magazine that would also allow the reader to understand the power…

XUG event invitation direct mail uses personalized maps from locr to show attendees the way

XMPie Users Group & locr

Project Aims & Results The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin. Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home…

Antalis & locr

Project Aims & Results Antalis is a leading paper merchant in Germany. They partnered with various software vendors and digital printers to run the D2B (digital to business) Roadshow in six cities. They attracted over 850 attendees with a multi-channel marketing campaign consisting of personalized postcards, a personalized landing page and video that used locr…