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locr to Sponsor 2017 XMPie Users Group Conference

BRAUNSCHWEIG, Germany, October 19, 2017 – locr GmbH (www.locr.com) is proud to announce its sponsorship of the upcoming 2017 XMPie Users Group Conference (www.xmpieusers.org), taking place from October 29 to November 1, 2017, in Orlando, Florida.   Organized by a dedicated team of XMPie users, this annual conference brings together users, vendors and industry experts for an…

locr to highlight geomarketing at SHSMD Connections 2017

BRAUNSCHWEIG, Germany – September 13, 2017 – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on…

locr to highlight geomarketing at SHSMD Connections 2017

BRAUNSCHWEIG, Germany – September 13, 2017 – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on…

Locate Opportunity With Geomarketing

BRAUNSCHWEIG, Germany, April 11, 2017—locr GmbH announces that Infotrends, a division of KeyPoint Intelligence, has published a new white paper on the critical role that geomarketing plays in helping brands to attract and keep customers. Titled “Locate Opportunity with Geomarketing,” the white paper provides specific, actionable advice on how location-based marketing supports the creation of demand…

InfoTrends/KeyPoint Intelligence White Paper Meeting Clients' Needs with Geomarketing Solutions from locr GEOservices and maps

Meeting Clients’ Needs With Geomarketing

BRAUNSCHWEIG, Germany, April 11, 2017—locr GmbH (www.locr.com) announces that Infotrends, a division of KeyPoint Intelligence, has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. This research provides specific, actionable advice on how print and marketing service providers can extend their product offering and improve customer satisfaction using location-based targeting. The “Meeting Clients’…

The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…