locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with different logos or icons, and up to five destinations can be shown on one map. locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with…
When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…
Direct Mail continues to be one of the most powerful marketing tools a marketer can use, despite digital and online marketing. It’s been getting more precise, more flexible and it gets noticed. Some 98% of people bring in their mail daily and on average spend roughly 30 minutes reading it. More than half (56%) of…
Travel. Hotel Sleeps. Long Days. Aching Feet. Being Social. Smiling. Long Nights. Repeat. Trade Shows seem to never go as planned. But nevertheless, a little bit planning and preparing to survive a trade show day can’t hurt. No matter if you attend a trade show as exhibitor or visitor – there are some things every…