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Tag Archives: A/B test

4 places that will catch your eye on the map

Blog Post, OpenStreetMap, TourismBy AnnaFebruary 7, 2017

Sometimes the distance makes a sight even more beautiful. From above shapes and constellations seem to piece together to a whole and make far more sense than seen from close-by. Working with maps is our daily job. Sometimes we stumble across interesting places on the map that we think might be worth sharing. In this blog post we…

How a Retail Chain Turns Lapsed Customers Into Regular Buyers

Blog Post, Case Study, Direct Mail, Direct MarketingBy AnnaJanuary 25, 2017

PODi published a Case Study about De Bradelei Stores, a group of shopping outlet malls in the UK, who wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. Eight Days a Week Print Solutions proposed a geomarketing Direct Mail campaign using locr personalized maps to show…

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