Marketers are full of ideas about creating new engaging, interesting and inspiring campaigns. If you too have direct mail campaigns scheduled for the upcoming season (and who doesn’t?) you know what lies ahead: campaign statistics, response rates, and ROI reports. That’s why right now is a great time to get your mailing list in the…
Whether you are mailing to one person or one thousand, relevance is the most important factor in making your campaign a success. The following are five key tips to ensure your direct mail connects with your prospect. Know Your Market Start by asking what market you are mailing to and why they care about…
Positive emotions help us to simplify complex (buying) decisions by activating our brain’s reward center and block the center that’s responsible for anxiety. Between 80% and 95% of our buying decisions are made spontaneously – in less than three seconds. If and what we buy is decided by our emotions. By the way, it’s the…
For many of us, holidays, trips to the sea, sun and fun top many of our to do lists this season. But marketers who have direct mail campaigns scheduled for the fall (and who doesn’t?) know what lies ahead: new campaigns, response rates, and ROI reports. Tony Hodgson, who leads the marketing effort for locr…