And Then The Direct Marketing Association Annual Event Logo 2017

locr on tour: &Then Boston

Recognizing the important role that location plays in making marketers successful, locr will be exhibiting at the annual conference of the Direct Marketing Association called &THEN, taking place October 16-18 in Los Angles, California. From booth 406, locr will be providing demonstrations of location-based solutions that refine mailing lists, improve response rates, and create greater…

Solving Data Problems

Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by data…