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Tag Archives: data hygiene

Using Location Data to Optimize Your Address List

Blog PostBy vincentAugust 15, 2016

For many of us, holidays, trips to the sea, sun and fun top many of our to do lists this season. But marketers who have direct mail campaigns scheduled for the fall (and who doesn’t?) know what lies ahead: new campaigns, response rates, and ROI reports. Tony Hodgson, who leads the marketing effort for locr…

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