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Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…

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3 Expert Tips That Will Boost Your Marketing Strategy Today

Personalization has been proven as an effective way to get your message through to your target audience. Customers respond favorably when they receive a personalized message, as witnessed by the increased response rates that happens when personalization is used. But whereas consumers like personalized communications from companies they do business with, they also want control…