PODi Case Study Mc Nellie's Restaurant uses personalized maps to drive traffic to new location

Personalized Maps Drive Traffic to New Location

In our recent blog posts we focused on the power of storytelling in marketing communications. In this post, we’ll have a look at a marketer who used the power of the story to draw people to a restaurant’s new location. After years of operating a successful restaurant in one part of the city, this restaurant…

locr joins HP at Raising Print Event

Recently, locr maps joined HP and Earth Island Publishing for an informative event called Raising Print. This interactive event was dedicated to helping printers better understand the opportunities that are available to them in this changing marketplace.   As Julia Cole, UK&I Marketing Manager for HP noted, “The print market is always changing, but there…

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Why You Should Start Using Personalized Communications Now

Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!   About 75% of the leading decision-makers and advertisers agree with the statement…

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Trends in Direct Marketing

To create a successful dialog with customers, more and more marketers use direct marketing activities.  Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…

PODi Case Study Telekom Shops locr personalized maps show the way direct mail campaign

locr Services In Action

The challenge for many marketers is that they don’t always have access to a lot of customer data, which can make incorporating personalization difficult. However, there is a lot of personalization that can be done with simply the name and address of your potential customer. The following marketing campaign was successfully created without having a…