Whether you are mailing to one person or one thousand, relevance is the most important factor in making your campaign a success. The following are five key tips to ensure your direct mail connects with your prospect. Know Your Market Start by asking what market you are mailing to and why they care about…
Positive emotions help us to simplify complex (buying) decisions by activating our brain’s reward center and block the center that’s responsible for anxiety. Between 80% and 95% of our buying decisions are made spontaneously – in less than three seconds. If and what we buy is decided by our emotions. By the way, it’s the…
When it comes to images, nothing can compete with a personalized map. A map visually connects your prospect with your business. It tells them where you are and how they can do business with you. No other image can tell that story as effectively as a personalized map can! Between Facebook, Instagram, and Tumblr,…