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Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…

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Go Beyond Average with Personalized Communications

Marketers know that to get their message heard, their campaigns need to include a personalized message. To many marketers, that means simply including the customer’s address and first name in an otherwise generic campaign. But for personalization to be effective, it needs to go beyond the address or the first name. Your marketing needs to…