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Tag Archives: response rate

James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

Enhancing Your Customers’ Communication

Blog Post, Case Study, Direct Mail, Direct Marketing, GEOservicesBy AnnaFebruary 15, 2017

Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…

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