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Personalized Maps Increase Direct Marketing ROI

When it comes to images, nothing can compete with a personalized map. A map visually connects your prospect with your business. It tells them where you are and how they can do business with you. No other image can tell that story as effectively as a personalized map can!   Between Facebook, Instagram, and Tumblr,…

PODi Case Study Mc Nellie's Restaurant uses personalized maps to drive traffic to new location

Personalized Maps Drive Traffic to New Location

In our recent blog posts we focused on the power of storytelling in marketing communications. In this post, we’ll have a look at a marketer who used the power of the story to draw people to a restaurant’s new location. After years of operating a successful restaurant in one part of the city, this restaurant…

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Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…