The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard M√§rtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…

XUG event invitation direct mail uses personalized maps from locr to show attendees the way

XMPie Users Group & locr

Project Aims & Results The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin. Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home…