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Tag Archives: variable maps for marketing

Leaving Footprints With Direct Mail Marketing

Blog Post, Direct Mail, Personalized MapsBy AnnaSeptember 30, 2016

A case study called ‘Understanding Direct Mail with Neuroscience’ by Millward Brown describes a research done by the UK’s Royal Mail investigating how the brain processes physical marketing materials, such as direct mail, compared to virtual (or digital) materials presented on a screen. During the research, 20 participants were shown both ads on a screen…

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