In our last post, we looked at the importance of creating relevant marketing campaigns. In this post, we’ll take a look at how you can easily create campaigns that include this type of highly personalized communication.
We all talk about the importance of data. But for many marketers, the only data they have to work is the customer’s name and address. For these marketers, locr GEOservices and personalized maps provide the tools they need to create highly relevant marketing campaigns. Using only the customer’s mailing address, you can use locr’s services to refine your mailing list and create personalized elements that engage your audience and improve response rates.
For example, say you are a bank with multiple branches near a prospect. You can use locr GEOservices to assign branch locations to the addresses in your mailing list that are closest to that branch office. This segmentation ensures that the right customer receives the right information about the right office.
You can also use the customer’s address to add personalized elements to your marketing campaigns. Using a street address, locr can create personalized maps that detail how the prospect will travel from their home to the branch office or offices nearest them. This type of map creates a connection between the recipient and the business like no other image or text can.
So even if all you have is addresses, you can still produce relevant communications that improve your marketing.