If you have decided to use video in your email marketing campaigns, good for you! As we explained in our last post, video is the next big thing in email marketing. Email Marketing Video Options There are several options for creating videos for email use. Which one you use will depend on your…
Personalization is no new topic in the marketing discussion—it became a standard already. However many marketers still face the challenge to create engaging marketing campaigns with the little customer details they’ve got. Let’s make it simple and start off with 3 short questions about your next campaign—it will help you keep campaign goals present. What…
The challenge for many marketers is that they don’t always have access to a lot of customer data, which can make incorporating personalization difficult. However, there is a lot of personalization that can be done with simply the name and address of your potential customer. The following marketing campaign was successfully created without having a…
Personalization Works Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a message that speaks directly to them. Of course, the reason marketers have implemented personalization is because it works. Personalized direct mail can generate anywhere from 2 – 15% better response rates than static direct marketing…