Marketers have been struggling with how to reach consumers in a time of social isolation. But recent research gives marketers an unexpected tool: the power of printed direct mail.
Research done by marketing technology company Valassis reports that 37 percent of consumers say that during the pandemic, they’re more excited to receive their mail.
That excitement translates into engagement. The research goes on to say that 30 percent of consumers report they are now spending more time checking direct mail ads for deals and offers than they did before the pandemic.
Is Your Direct Mail Ready?
Direct Mail expert Summer Gould has some advice on creating direct mail in the time of COVID. In an article for Brand United, she says that direct mail should never be boring, especially during a pandemic.
Summer says using the right image in your direct mail is critical because it effectively communicates your message – even before anyone reads it.
Maps, for example, can tell the story of location better than words. Personalized maps immediately communicate the idea of how easy it is for someone to get from his or her home to the place of your business.
locr can help you create direct mail that makes an impact. The locr BACKpack is a geomarketing toolkit for creating direct marketing programs that support local businesses most impacted by the virus.