Consumers are facing challenges on a variety of fronts: economic, health, and even politics. These challenges have an impact on your customer and your business.
Now is the time to look at the message and strategy of the direct mail you can create during difficult times. Our advice:
- Be empathetic: Show the recipient that your brand is human by adding messages of support and care. This type of human touch can go a long way to establishing loyalty.
- Understand your customer: The market is changing, but so are the challenges in people’s lives. Be sensitive to your customer’s current state and be open to changing your strategy when you need to.
- Ride the Roller Coaster: Use the crisis’s downtimes to take a closer look at your messages, your target list, and your strategy. Make necessary adjustments so you can succeed in the new normal.