Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations.
We should know – the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing – before, during and after an event:
1. Pre-Event Marketing Activity
Most trade show visitors plan their visit way ahead. A pre-event marketing campaign is your opportunity to convince them to visit your booth or schedule an appointment. Among all the pre-event social media campaigns, newsletters, emails and mailings, something as simple as your location can make all the difference to make your pre-event marketing activity stand out.
2. In-Event Action
For many years, locr has supplied trade show visitors with creative guides for after-show closes. Using a theme that matches the trade show venue, a personalized map shows relevant after-show locations like restaurants or bars to spend the well-deserved free time during a trade show.
These are just examples to inspire your own creative event marketing activity!
Here’s our trade show 101 for visitors and exhibitors.
3. Trade Show Follow-Up Mailing
If you want to stand out in the ‘after event follow-up buzz’, you might want to consider creating a direct mail campaign. Direct Mail retains the power to cut through the hubbub of digital marketing.
In this blog post we gathered 3 tips that help you create a better follow-up mailing.