How-To Travel Marketing: Hand Them a Map!

Location might be an obvious factor for travel marketing, but it offers more potential than you might think. Hotels show pictures of their rooms, cities communicate their attractions, and there is a lot more to it: Surroundings, walking distances, nearby experiences and convenience are all crucial factors. Looking at current trends, camping and van trips are gaining popularity, while flexible and low budget travel play a bigger role. Many travelers stay within their home country and discover local communities. Far away or closer to home, we seek authentic experiences and hidden gems.

While navigation apps are used regularly, maps remain one of the most recognizable symbols of travel. National parks, city centers, hotel lobbies: physical maps can be found everywhere. They are easy to understand, help us identify with the place, and get us excited for our stay. The easiest way to show someone the way? Hand them a map.

One destination can offer different highlights for different visitors: Think like a local friend suggesting their own favorite places nearby, with tips on how to get there.

Families might appreciate playgrounds, family-friendly restaurants, or indoor activities for rainy days. Highlight scenic viewpoints, sunset walks or campsites for couples or solo travelers. Business travelers could use routes to train stations and airports, coffee bars and conference venues, or quiet places to work at.

From there, it is possible to add coupon codes for the featured locations or integrate loyalty programmes.

A great map is far more than a navigation tool, it provides inspiration and a sense of anticipation, adds storytelling elements, and brings convenience to your marketing strategy. Reach out to us, and let’s create maps that travellers will get excited about, fold up and keep inside their backpacks to use over and over again, and take home as a keepsake to show their friends.