The locr team just recently grew by four paws. Lenni, a six year old Elo, is our newest recruit! His pet parent Anna adopted him three months ago and will teach him all the geomarketing terms in exchange for some delicious treats.
For locr, Lenni is a perfect fit because he’s a natural at locating all the treats present in the office and mapping out the best spots to have one of his numerous naps during the day. Because of his very professional references and experience, Lenni is not only working in the role as locr’s Chief Barketing Officer but he is also taking the position as Chief Hair Distribution Officer very seriously.
What about you, are there dogs in your office? Why or why not? Here are five reasons why your next hire should be an office dog!
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- Lower Stress: Studies show, that employees who bring their dog to work are less stressed than those who leave them at home. Also, taking your dog for a short walk during the day improves your health and again also reduces stress.
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- Socialize with Colleagues: Dogs always provide something to talk about first thing in the morning.
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- Improve Productivity: Research shows that having a dog in the office can have a positive effect on employees’ productivity and results.
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- Marketing Boost: A dog friendly company policy not only has benefits for employees but has a positive outward impression. What could be more likable than a furry company mascot?
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Stay tuned for more locr Lenni updates! In the meantime, you might be interested in our JOSERA pet food case study:
JOSERA is an animal nutrition and pet food manufacture in northern Bavaria, Germany. Their marketing strategy involves sending personalized pet food sample packs in response to customer enquiries made on the JOSERA website including vouchers that can be redeemed at nearby retail outlets for JOSERA products. The marketing collateral includes locr NAVImaps, personalized to the recipient, which show the locations of the retail outlets where the vouchers can be redeemed and includes other useful travel information.
The conversion rate from website enquiries to pet food purchases at retail outlets have increased by 3% since the program began.
