Marketers around the world turn to locr for location-based services that allow them to target the right audience in the right location with the right message. So you might wonder, what actually is geomarketing?
For us at locr, geomarketing means not only supporting our customers boosting the visibility of their location. Using geodata and our proprietary locr technology we also help marketers and printers making the communication for their clients more personal and relevant. At the same time geomarketing offers the opportunity to gather data supporting strategic marketing planning.
This handy infographic gives you an overview of what’s possible with geomarketing.
Geomarketing in action:
A personalized direct mail campaign that incorporated geomarketing elements increased the attendance level for driver safety courses by 50% in the first year. This case study shows how the power of geomarketing works and gives you a first hand demonstration of how the power of location intelligence can increase ROI and response rates.
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