When it comes to direct mail, not all the news is bad. Writing in the mailing.com blog, Paul Bobnak highlights markets that are seeing growth in the pandemic.
He notes how demand and low interest rates are creating opportunities in the real estate markets. Demand for real estate can translate into opportunities for printing postcards that use maps to guide prospects to a home.
Besides real estate, Bobnak says other products and services have seen increases in direct mail and multichannel efforts. These markets would also benefit from location-based marketing and include:
- Home healthcare/telehealth
- Delivery/Shopping Services